Middlebury Institute of International Studies at Monterey

Brooke Higgins

First Name
Last Name
Brooke Higgins, Picture
Job Title
Adjunct Professor
McCone 118, 460 Pierce St
City, State, ZIP
Monterey, CA 93940

Brooke Higgins has balanced a career in education, marketing and entrepreneurship with over 15 years of experience as an educator and over 10 years as both a marketing manager and entrepreneur. Brooke started his career as a teacher in the inner city of Chicago in 1996. After moving to Santiago, Chile, Brooke co-founded and managed all sales and marketing efforts for Job Express, a classified advertising publication focused on employment. Brooke later received his MBA in International Managment with a specialization in Marketing from the Monterey Institute of International Studies.


Marketing, entrepreneurship, and international management.

Faculty Program Tags
Course List

Courses offered in the past four years.
indicates offered in the current term
indicates offered in the upcoming term[s]

MBAG 8570 - Marketing Mgmt for non-MBA      

Marketing Management for Non-MBAs is an introduction to the theory and practice of marketing management, focusing on the basic principles and concepts of marketing, for example, marketing mix, the value proposition, market segmentation, the establishment of marketing goals, and the formulation of marketing strategies. This course will help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course will be conducted using both lecture and case methods and active student participation is both encouraged and required.

Fall 2014 - MIIS, Spring 2015 - MIIS, Fall 2015 - MIIS, Spring 2016 - MIIS

More Information »

Faculty Type
Adjunct Faculty
Dynamic Features
Course Catalog

Economics of the Environment


Ashley Camhi (MAIEP '09) talks about her work on environmental projects with the World Bank and the Inter-American Development Bank.

Read More »

Rebuilding Hope for Haiti


Molly Lineberger (MBA '03) tells her story of working with Catholic Relief Services in Haiti providing relief work to people living with HIV and survivors of the 2010 earthquake.

Read More »