Brooke Higgins

First Name
Brooke
Last Name
Higgins
brooke_head_shot
Job Title
Adjunct Professor
Location
McCone 118, 460 Pierce St
City, State, ZIP
Monterey, CA 93940
Phone
831.647.4155
Language(s)
Español
português
Expertise

Brooke Higgins has balanced a career in education, marketing and entrepreneurship with over 15 years of experience as an educator and over 10 years as both a marketing manager and entrepreneur. Brooke started his career as a teacher in the inner city of Chicago in 1996. After moving to Santiago, Chile, Brooke co-founded and managed all sales and marketing efforts for Job Express, a classified advertising publication focused on employment. Brooke later received his MBA in International Managment with a specialization in Marketing from the Monterey Institute of International Studies. Thereafter, he joined the marketing team at HSBC Card and Retail Services in Salinas, CA. During his studies, Brooke founded, marketed and managed CROSSWALK Educational Services, a boutique tutoring agency which continues to serve the Monterey Peninsula. Brooke later became a franchisor in 2007 with Smoothie King #776 and then served as Brand Marketing Manager with Discount School Supply. Brooke returned to the classroom full time in 2011 but continues to serve as a marketing consultant for small businesses. He started teaching marketing in 2011 and continues to teach marketing management at the Monterey Institute of International Studies.

MIIS Tags
Faculty Program Tags
Course List

Courses offered in the past four years.
indicates offered in the current term
indicates offered in the upcoming term[s]

MBAG 8570 / IMGT 8570 - Marketing Mgmt for non-MBA      

Marketing Management for Non-MBAs is an introduction to the theory and practice of marketing management, focusing on the basic principles and concepts of marketing, for example, marketing mix, the value proposition, market segmentation, the establishment of marketing goals, and the formulation of marketing strategies. This course will help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course will be conducted using both lecture and case methods and active student participation is both encouraged and required.

Fall 2011 - MIIS, Spring 2012 - MIIS, Fall 2012 - MIIS, Spring 2013 - MIIS, Fall 2013 - MIIS, Spring 2014 - MIIS, Fall 2014 - MIIS

More Information »

Faculty Type
Adjunct Faculty
Dynamic Features
Course Catalog

Economics of the Environment

 –

Ashley Camhi (MAIEP '09) talks about her work on environmental projects with the World Bank and the Inter-American Development Bank.

Read More »

Rebuilding Hope for Haiti

 –

Molly Lineberger (MBA '03) tells her story of working with Catholic Relief Services in Haiti providing relief work to people living with HIV and survivors of the 2010 earthquake.

Read More »

Pages