Bruce Paton

First Name
Bruce
Last Name
Paton
Bruce Paton
Job Title
Adjunct Professor
Phone
831.647.4149

Bruce Paton teaches courses on sustainable business, corporate social responsibility, and global business strategy.

His research focuses on business strategies and public policies for sustainability. A major emphasis in this research is development of methods for designing and evaluating voluntary and collaborative initiatives to address social and environmental issues in management.

Faculty Program Tags
Expertise

Sustainable business, corporate social responsibility, global business strategy, social and environmental issues in management.

Course List

Courses offered in the past four years.
indicates offered in the current term
indicates offered in the upcoming term[s]

IMGT 8625 - Environment,BusStrat&Sustainab      

This course focuses on the business opportunities inherent in many of the world's pressing environmental issues. It introduces students to the concept of sustainable business, and the opportunities and challenges associated with pursuing a path to sustainability. The course will address critical questions, including:

What are the social and environmental issues that threaten our sustainability as a society?
What are the implications of these issues for business?
How can businesses recognize the opportunities in these challenges?
What strategies, concepts and tools will help businesses address these opportunities effectively?

The class will apply a variety of learning methods including experiential exercises, field assignments, team research projects and presentations, case discussions, and structured search assignments.

Fall 2010 - MIIS

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IMGT 8626 - Poverty,BusStrategy&Sustainab      

A large portion of the world’s population experiences unmet needs for nutrition, clean water, sanitation, health care and education, as well as communication, financial and other services. Many business efforts have emerged to address unmet needs through for-profit and not-for-profit provision of goods and services. This course explores the “base of the pyramid hypothesis” which asserts that business and the poor can achieve mutual benefit through business efforts to address these unmet needs. The course will address critical questions including the following: What are the key factors that inhibit delivery of goods and services to the poor? How can businesses recognize the opportunities in these challenges? What strategies, concepts and tools will help businesses address the unmet needs of the poor effectively? How should we evaluate the effectiveness of business efforts to serve unmet needs? The course explores a wide range of potential solutions ranging from micro-credit and micro-enterprise to multi-national corporate ventures.

Spring 2011 - MIIS

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IMGT 8636 - BusStrtegies 4 PovertyAleviatn      

Fall 2011 - MIIS

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IMGT 8646 - FMS Professional Preparation      

Spring 2011 - MIIS

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IMGT 8651 - Global Business Strategies      

The primary focus of this course is on managing the business-level strategic management function in a global industry. In global industries, corporate performance is strongly influenced by the competitive strategies and organizational capabilities of companies, the economic structure of the industry, and the policies of home and host governments. Adaptive firms in global industries will face significant opportunities well into the next century. Those firms, which do not align themselves with the environment, will face contraction, acquisition, or extinction. Thus, firms that can develop and implement strategies based on (1) global scale economies, (2) production rationalization, (3) a coordinated worldwide network of activities, and/or (4) astute management of home and host government relations will find themselves in a position to outperform competitors that operate as local or national firms. The course will be conducted using both the lecture and case methods and active student participation is required.

Fall 2010 - MIIS, Summer 2011 - MIIS

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IPOL 9646 - FMS Professional Preparation      

Spring 2011 - MIIS

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WKSH 8581 - Business Modeling & Investing      

Fall 2010 - MIIS

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Extra Information

Education

B.A., Environmental Science, Wesleyan University; MBA, Stanford University; Ph.D., Environmental Studies, University of California, Santa Cruz.

Publications

Paton, B. and Halme, M. (2007) “Bringing the needs of the poor into the BOP debate”. Business Strategy and the Environment 16(8): 585-586.

Paton, B. and Halme, M. (2007) “Reframing the BOP Debate in GIN.” Business Strategy and the Environment 16(2): 169-170

Paton, B. (2006) ‘Collaboration among industry, civil society, and government for sustainability:a framework for identifying opportunities’, Progress in Industrial Ecology – An International Journal, Vol. 3, Nos. 1/2, pp.148–162.

Paton, B. (2006) “Dynamics of Voluntary Product Labeling Programs: An Energy Star Case Study” in T. deBruijn and V. Norberg-Bohm (eds.), Industrial Transformation: Environmental Policy Innovation in the United States and Europe, MIT Press.

Paton, B. (2005) “Efficiency Gains within Firms under Voluntary Environmental Initiatives”, in K. Hargroves and M.H. Smith (eds), The Natural Advantage of Nations - Business Opportunities, Innovation and Governance in the 21st Century, EA Press, Crows Nest, NSW Australia.

Paton, B. (2005). “Mental Models of Voluntary Environmental Initiatives”, in K. Hargroves and M.H. Smith (eds), The Natural Advantage of Nations - Business Opportunities, Innovation and Governance in the 21st Century, EA Press, Crows Nest, NSW Australia.

Howarth, R.B., Haddad, B. and B. Paton (2004). “Energy Efficiency and Greenhouse Gas Emissions: Correcting Market Failures Using Voluntary Participation Programs” in P. Thalman and A. Baranzini, (eds) Voluntary Approaches in Climate Policy Edward Elgar Publishing, Cheltenham, UK.

Faculty Type
Adjunct Faculty
Dynamic Features
Course Catalog
Opening Paragraph

Graduates of the Fisher MBA in Global Impact Management pursue careers with a wide variety of corporate, non-profit, and government organizations. Read on for specific employment data.

The following data is compiled from the May 2013 "At-Graduation Employment Report" and a new follow-up survey of May 2012 graduates one year after graduation, which had a response rate of 56% for MBA. The following information was gathered by the Center for Advising and Career Services. The list of employers and positions are examples of what recent Fisher MBAs have secured.

Business Foundations Certificate

The Business Foundations Certificate is offered by the Fisher International MBA Program to students interested in general business knowledge. The certificate is designed to better prepare graduates for management positions within areas of language education, international policy and translation or interpretation careers. The Business Foundations Certificate (BFC) will build skill sets in various areas of business disciplines.

Opening Paragraph

Build robust expertise by earning two Master’s degrees in three years or less. 

Why Pursue a Joint or Dual Degree?

Our joint and dual degree options permit students to expand their skill-sets and resumés via an integrated, condensed curriculum. Developing complementary skills allows for greater career opportunities, particularly with the emerging need for specialists who can bring cutting edge knowledge to traditional organizations and industries.

Luc Soenen

First Name
Luc
Last Name
Soenen
luc_soenen_picture
Job Title
Adjunct Professor

Professor Soenen has taught in the department of Industrial Engineering and Management Science, Eindhoven University of Technology; Antwerp Business School; Limburg University Centre; University of San Diego; California Polytechnic State University, San Luis Obispo.

Expertise

Corporate finance, foreign exchange management, international capital markets, international finance

Course List

Courses offered in the past four years.
indicates offered in the current term
indicates offered in the upcoming term[s]

IMGT 8639 - Foreign Exchange Management      

This course deals with the diverse ways in which a company is exposed to foreign exchange risk and in particular how to manage these kinds of exposures. Emphasis is on the corporate view of international financial management. In additional to theoretical concepts, this course offers ample practical applications in the form of problems and case studies.
Prerequisites: IMGT 8536 or other finance course

Spring 2011 - MIIS

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IMGT 8696 - Wks:Treasury Management      

This course focuses on monitoring and controlling balance sheet variables with less than one year to maturity. Topics include financial planning, cash collection, concentration and disbursement, receivables, payables, inventory management, short-term investing and borrowing, interest risk management. An intensive case approach is the method of instruction.

Spring 2011 - MIIS

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Faculty Program Tags
Faculty Type
Adjunct Faculty
Dynamic Features
Course Catalog

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