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Bruce Paton

First Name
Bruce
Last Name
Paton
Bruce Paton
Job Title
Adjunct Professor
Phone
831.647.4149

Bruce Paton teaches courses on sustainable business, corporate social responsibility, and global business strategy.

His research focuses on business strategies and public policies for sustainability. A major emphasis in this research is development of methods for designing and evaluating voluntary and collaborative initiatives to address social and environmental issues in management.

Faculty Program Tags
Expertise

Sustainable business, corporate social responsibility, global business strategy, social and environmental issues in management.

Course List

Courses offered in the past four years.
indicates offered in the current term
indicates offered in the upcoming term[s]

IMGT 8625 - Environment,BusStrat&Sustainab      

This course focuses on the business opportunities inherent in many of the world's pressing environmental issues. It introduces students to the concept of sustainable business, and the opportunities and challenges associated with pursuing a path to sustainability. The course will address critical questions, including:

What are the social and environmental issues that threaten our sustainability as a society?
What are the implications of these issues for business?
How can businesses recognize the opportunities in these challenges?
What strategies, concepts and tools will help businesses address these opportunities effectively?

The class will apply a variety of learning methods including experiential exercises, field assignments, team research projects and presentations, case discussions, and structured search assignments.

Fall 2010 - MIIS

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IMGT 8626 - Poverty,BusStrategy&Sustainab      

A large portion of the world’s population experiences unmet needs for nutrition, clean water, sanitation, health care and education, as well as communication, financial and other services. Many business efforts have emerged to address unmet needs through for-profit and not-for-profit provision of goods and services. This course explores the “base of the pyramid hypothesis” which asserts that business and the poor can achieve mutual benefit through business efforts to address these unmet needs. The course will address critical questions including the following: What are the key factors that inhibit delivery of goods and services to the poor? How can businesses recognize the opportunities in these challenges? What strategies, concepts and tools will help businesses address the unmet needs of the poor effectively? How should we evaluate the effectiveness of business efforts to serve unmet needs? The course explores a wide range of potential solutions ranging from micro-credit and micro-enterprise to multi-national corporate ventures.

Spring 2011 - MIIS

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IMGT 8636 - BusStrtegies 4 PovertyAleviatn      

Fall 2011 - MIIS

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IMGT 8646 - FMS Professional Preparation      

Spring 2011 - MIIS

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IMGT 8651 - Global Business Strategies      

The primary focus of this course is on managing the business-level strategic management function in a global industry. In global industries, corporate performance is strongly influenced by the competitive strategies and organizational capabilities of companies, the economic structure of the industry, and the policies of home and host governments. Adaptive firms in global industries will face significant opportunities well into the next century. Those firms, which do not align themselves with the environment, will face contraction, acquisition, or extinction. Thus, firms that can develop and implement strategies based on (1) global scale economies, (2) production rationalization, (3) a coordinated worldwide network of activities, and/or (4) astute management of home and host government relations will find themselves in a position to outperform competitors that operate as local or national firms. The course will be conducted using both the lecture and case methods and active student participation is required.

Fall 2010 - MIIS, Summer 2011 - MIIS

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IPOL 9646 - FMS Professional Preparation      

Spring 2011 - MIIS

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WKSH 8581 - Business Modeling & Investing      

Fall 2010 - MIIS

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Extra Information

Education

B.A., Environmental Science, Wesleyan University; MBA, Stanford University; Ph.D., Environmental Studies, University of California, Santa Cruz.

Publications

Paton, B. and Halme, M. (2007) “Bringing the needs of the poor into the BOP debate”. Business Strategy and the Environment 16(8): 585-586.

Paton, B. and Halme, M. (2007) “Reframing the BOP Debate in GIN.” Business Strategy and the Environment 16(2): 169-170

Paton, B. (2006) ‘Collaboration among industry, civil society, and government for sustainability:a framework for identifying opportunities’, Progress in Industrial Ecology – An International Journal, Vol. 3, Nos. 1/2, pp.148–162.

Paton, B. (2006) “Dynamics of Voluntary Product Labeling Programs: An Energy Star Case Study” in T. deBruijn and V. Norberg-Bohm (eds.), Industrial Transformation: Environmental Policy Innovation in the United States and Europe, MIT Press.

Paton, B. (2005) “Efficiency Gains within Firms under Voluntary Environmental Initiatives”, in K. Hargroves and M.H. Smith (eds), The Natural Advantage of Nations - Business Opportunities, Innovation and Governance in the 21st Century, EA Press, Crows Nest, NSW Australia.

Paton, B. (2005). “Mental Models of Voluntary Environmental Initiatives”, in K. Hargroves and M.H. Smith (eds), The Natural Advantage of Nations - Business Opportunities, Innovation and Governance in the 21st Century, EA Press, Crows Nest, NSW Australia.

Howarth, R.B., Haddad, B. and B. Paton (2004). “Energy Efficiency and Greenhouse Gas Emissions: Correcting Market Failures Using Voluntary Participation Programs” in P. Thalman and A. Baranzini, (eds) Voluntary Approaches in Climate Policy Edward Elgar Publishing, Cheltenham, UK.

Faculty Type
Adjunct Faculty
Dynamic Features
Course Catalog

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