Middlebury Institute of International Studies at Monterey
9. Why have multinational corporations not dedicated their attention to the "bottom of the pyramid" markets?

Many multinationals are still ruled by their "dominant logic" which dictates that there cost structure and business models cannot serve those who live on a few dollars per day (their products are too expensive); that the poor do not have use for products/ services sold in developed countries (their output is irrelevant); those only developed countries appreciate and are able to afford innovation; that developing countries markets are not critical for the long-term growth or vitality of the business, and that their need to "streamline" and focus on core businesses makes "fringe" markets or p