Middlebury Institute of International Studies at Monterey
7. Why have multinational corporations not dedicated their attention to the "bottom of the pyramid" markets?

Many multinationals are still ruled by their "dominant logic," which dictates that there cost structure and business models cannot serve those who live on a few dollars per day- that the poor do not have use for products/ services sold in developed countries, that only developed countries are able to afford innovation,  and that their need to "streamline" and focus on core businesses makes "fringe" markets or product lines irrelevant or dangerous to their own bottom line.