Middlebury Institute of International Studies at Monterey. Formerly the Monterey Institute of International Studies
7. Why would business corporations invest in the 'enterprising poor'?

In August 2004, University of Michigan Management Professor C.K. Prahalad published a book, "The Fortune at the Bottom of the Pyramid", dedicated to a single powerful idea: the 4 billion people living on less than $2 per day represent the biggest latent market for multinational corporations.