Press Release Policy
If your event has been approved by the Assistant Dean of Student Services and a press release for off-campus publicity seems warranted, please proceed with the following protocol
Press Release Policy
- Confirm approval with Ashley Arrocha, Assistant Dean of Student Services, for the student club or Student Council event.
- Contact and coordinate with Jason Warburg, Director of Communications (firstname.lastname@example.org). Jason will gather information from you about your event and work with you to assess what the most appropriate approach to publicizing it may be. This may or may not include issuing a press release.
- If a press release is authorized by Jason, use the approved Press Release Template. Please note that student clubs and Student Council members are responsible for drafting their own press release content.
- Submit your draft press release via e-mail at email@example.com at least three weeks prior to the event for review and approval. Jason is responsible for editing, approving and sending any material that is provided to the news media on behalf of the Monterey Institute.
Press Release Tips
Seven Things You Must Do In Preparing Your Press Release
- Begin with date and location. At the upper left corner of the release, type the date the news can be released. Begin your text by stating the location of the news or event.
- Make your press release newsworthy. Make sure you say something of actual interest to the readers of the publication that will receive your press release. Keep in mind that the media love news stories with human interest and reader benefit. If your angle on the story is not entertaining, interesting or relevant, there is no need for a press release.
- Keep your text concise and accurate. Get to the point in the first paragraph. Use clear, succinct, vivid language. Editors don’t have the time or interest in a lengthy release which doesn't state its purpose (Who, What, Where, When, Why) right up front. Don't fill the press release with buzz words, hyperbole, exaggerated or unsubstantiated claims, or exclamation points.
- Write an excellent headline. The headline is 90% responsible for the success of your press release. Write headlines that attract attention, stir emotion and create pictures in the mind of the reader. A subheadline also can be useful and often provides another angle or level of information.
Length and Style. Aim to fit the release on one single-spaced printed page whenever possible. For your headline use bold Arial 14 point. For body text use regular Arial 11 point, and proofread carefully to ensure your grammar and punctuation are correct. Avoid using acronyms.
- End. Use # # # to notify the reader that this is the end of the release.