Frontier Market Scouts
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8. You refer to the global wealth pyramid. What are the crucial issues?

There are two crucial issues. At the top, large corporations struggle to redefine their social purpose while sinking vast financial and technological resources toward small market share increases or the development of products (such as the iPad we all love) that have a minor impact on the lives of relatively few. At the bottom, hundreds of millions of entrepreneurs are lifting themselves out of poverty in developing countries by delivering high-impact products and services (health, nutrition, education, connectivity) to local markets. These are the foot soldiers of poverty reduction throughout the world.

To us, this double paradigm increasingly sounds like the two halves of the same problem: driving global resources to the "bottom of the pyramid" to accelerate opportunity and wealth creation while tapping into the world's largest latent market.