Avaaz—meaning "voice" in several European, Middle Eastern and Asian languages—launched in 2007 with a simple democratic mission: organize citizens of all nations to close the gap between the world we have and the world most people everywhere want.
Avaaz empowers millions of people from all walks of life to take action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change. Their model of internet organizing allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force.
The Avaaz community campaigns in 15 languages, served by a core team on 6 continents and thousands of volunteers. They take action -- signing petitions, funding media campaigns and direct actions, emailing, calling and lobbying governments, and organizing "offline" protests and events -- to ensure that the views and values of the world's people inform the decisions that affect us all.
Previous international citizens' groups and social movements have had to build a constituency for each separate issue, year by year and country by country, in order to reach a scale that could make a difference.
Today, thanks to new technology and a rising ethic of global interdependence, that constraint no longer applies. Where other global civil society groups are composed of issue-specific networks of national chapters, each with its own staff, budget, and decision-making structure, Avaaz has a single, global team with a mandate to work on any issue of public concern--allowing campaigns of extraordinary nimbleness, flexibility, focus, and scale.
Avaaz's online community can act like a megaphone to call attention to new issues; a lightning rod to channel broad public concern into a specific, targeted campaign; a fire truck to rush an effective response to a sudden, urgent emergency; and a stem cell that grows into whatever form of advocacy or work is best suited to meet an urgent need.
Each year, Avaaz sets overall priorities through all-member polls, and campaign ideas are polled and tested weekly to 10,000-member random samples—and only initiatives that find a strong response are taken to scale. Campaigns that do reach the full membership are then super-charged by, often, hundreds of thousands of Avaaz members taking part within days or even hours.