This winter, the Monterey Institute Graduate School of International Policy and Management, in partnership with Aslan Media, premiered a 2-day executive education course on harnessing the power of social media, youth movements, and dynamic markets around the world. This course is scheduled to be held once again in spring 2013. To receive information about this course as it becomes available, please email us at professional.dev@miis.edu. 

Whether you’re running a nonprofit organization, nurturing a compelling startup, or growing an existing business, this course offers the competitive knowledge that you need to succeed in today’s marketplace. From knowing how to leverage the power of social media to engage the public - and youth in particular - to taking advantage of burgeoning economic and social markets in dynamic regions such as the Middle East, your two-day intensive program will leave you equipped with actionable knowledge from experts and leaders.

Author, activist and founder of Aslan Media, Reza Aslan and Kiva co-founder, Jessica Jackley, will lead this training, with special guest lectures and presentations by leaders in the nonprofit, business, marketing, and technology sectors.

Course Content

The content for this course will teach you the social and digital media guidelines, tools, tactics, and strategies you can utilize to:

• Leverage the current dynamic and growing trend of online activism and global youth movements for your organization.
• Engage, inform, and educate the public on what matters to your organization.
• Increase your brand awareness
• Increase your organization’s capacity for action and change through social media.
• Identify dynamic and untapped niches in the marketplace that you can leverage to extend your organizational reach
• You'll also learn the key to sustainable success online, and what pitfalls to avoid.

You will also learn how to use tools prepared by the authors of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change.

The two day course also offers opportunities to learn from fellow training participants, with a small course size, interactive workshop components, and case study examples.

Sample Course Syllabus

Dates and Times

This course is scheduled to be held in spring 2013. To receive information about the course as it becomes available, please email us at professional.dev@miis.edu.

Professional Certificate

All participants who complete the training will receive a professional certificate from the Monterey Institute of International Studies, a Graduate School of Middlebury College.

Who Should Attend

Marketing professionals, executives involved in strategic business planning, academics, students, entrepreneurs and international development professionals will gain valuable skills and information from this course.

Cost

Regular Rate: $1,250

Scholarships and discounts of up to $850 off the regular $1,250 fee may be available for nonprofit staff, career-changers, and graduate students. Contact us at professional.dev@miis.edu for more information!

Instructors and Guest Speakers

Good, Inc Integrated Media Platform For Those Who Want To Do Good Office: Los Angeles and New York City Email: info@goodinc.com Expertise:  GOOD is a collaboration of individuals, businesses, and nonprofits pushing the world forward. Since 2006 the company has been producing a magazine, videos, and events for people who give a damn. In a world where things too often don’t work, GOOD seeks a path that does. Left, right. In, out. Greed, altruism. Us, them. These are the defaults and they are broken. GOOD offers the alternative model.	AVAAZ Online Community Dedicated to Citizens Office: New York, New York Email: www.avaaz.org Expertise:  The Avaaz community campaigns in 15 languages, served by a core team on 6 continents and thousands of volunteers. They take action -- signing petitions, funding media campaigns and direct actions, emailing, calling and lobbying governments, and organizing "offline" protests and events -- to ensure that the views and values of the world's people inform the decisions that affect us all.
Aslan Media Initiatives Nonprofit online media organization Office: Los Angeles, California Expertise:  Social media, digital media, and other technologies used to engage, inform, and educate the North American and European public on issues related to the Greater Middle East, its population, and its Diaspora communities.	Dr. Reza Aslan Author and Founder of Aslan Media and BoomGen Studios Email: contact@rezaaslan.com Expertise:  New Media, International Affairs, Middle East Studies, World Religions
Austin Heap Technology Activist Expertise:  Innovation, Internet based technology He is currently working on designing and developing Internet- based technologies that simultaneously optimize users’ networking and personalization within and between online communities and organizations.	Jessica Jackley Co-Founder of Kiva and Profounder Expertise:  Social entrepreneurship, micro-philanthropy, microfinance, women in business