Beginning on June 8, Center for Conflict Studies Director Dr. Pushpa Iyer will lead a ten-day study tour for 16 civil society leaders from Sri Lanka.
In recent years, many global leaders have established a presence on social media, using Facebook, Twitter, and Instagram to accomplish various goals. This project aims to study how, when, and why leaders use social media.
The specific purpose of this project is twofold. One goal is to analyze leaders’ social media usage to better understand their personalities, their style of leadership, their approaches to conflict and conflict resolution, their decision making processes, and their responses to crises and events as they unfold in real time. The project will also explore the predictive value of social media usage patterns: that is, can we predict how a leader may react to or attempt to shape global events based on their patterns of social media usage?
The second goal is to understand the effectiveness of social media in helping leaders achieve strategic objectives. How do leaders use social media to influence global public opinion, reach key groups and demographics, neutralize opponents or obstacles, and achieve other strategic aims? The project seeks to assess the factors that might lead us to characterize certain leaders as being “successful” in using social media: what are the emerging indicators of a successful social media strategy by a global leader?
The project will begin with a short trial phase during the summer of 2013, and then proceed to a pilot phase during the fall of 2013. Leaders will be grouped by cluster according to geographical region or issue area. For the purposes of the project, only Twitter, Facebook and Instagram will be monitored. The project will rely chiefly on qualitative analysis, although the pilot phase also aims to incorporate some type of quantitative network analysis.
Project Coordinators: Shanthi Kalathil and Pushpa Iyer
Margaret Conant - Tammam Salam (Lebanon)
Lauren DaSilva - Louise Mushikiwabo (Rwanda)
Pushpa Iyer - Narendra Modi (Gujarat, India)
Sean Parks - Simon Peres (Israel), Queen Noor Hussein (Jordan)
Eduardo Sanchez - Nicholas Maduro (Venezuela)
Bryan Weiner - Christina Fernandez de Kirchner (Argentina)