Fisher International MBA students can choose a specialization in localization management covering topics such as: localization project management, computer-assisted translation, terminology management, and software localization.
What is Localization?
Localization is the process of modifying a text in connection to a product or service to be offered on the global market.
Why Specialize in Localization Management?
Localization can bring a great deal of value to a company. With many world-class companies generating a majority of their revenue outside of their domestic market, it is necessary to localize products and services in order to cultivate a deeper loyalty across diverse target audiences in various global markets.
Localization can be a complex process and requires effective management. Effective localization management can generate tremendous cost efficiencies in the production process and also plays an integral role in the development of core products and services for global markets.
Localization Management Careers
Large and medium-sized businesses hire localization managers to manage translation software, external translation service providers, and also to educate internal stakeholders on effective translation/localization processes. Some specific examples of localization management careers include:
- Community Translation Manager in a social media firm
- International Product Manager in an international manufacturing firm
- Localization Program Manager in a global software firm
- Key Account Manager in a large translation agency
The Localization Management specialization contains a rigorous analytical MBA core course program (28 units), additional advanced business courses (9 credits), a solid foundation of required courses in localization management (14 units) and 12 units of language courses. If the student meets the language requirements, 12 units of elective courses will take their place.
Required Localization Courses (2 Credits Each)
In addition to the core MBA courses and functional sequence courses student will take the following courses:
- Intro to Computer Assisted Translation
- Advanced Computer Assisted Translation
- Terminology Management
- Software Localization
- Localization as a Profession
- Localization Project Portfolio
- Translation Management Systems