In our print Reference Collection: 

Encyclopedia of Major Marketing Campaigns
HF5837.E53 2000

Plunkett's Advertising & Branding Industry Almanac
HF5805.P58 2012

World Advertising Trends
HF5804.W67 2008

 

In our DVD Collection:

Art & Copy
HF5813.U6A78 2010

 

Websites: 

Ad*Access
A collection of historical newspaper and magazine advertisements covering 1911-1955.  Hostend by Duke University Libraries.

Advertising Age
One of the leading trade publications for the U.S. advertising industry.  Many articles are available to non-subscribers.

Advertising & Marketing Law
Links to European and U.S. advertising law sources from Hieros Gamos Legal Directories.

European Association of Communications Agencies
A trade association for advertising and sales promotion companies in Europe.  The website includes links to position papers, documentation and "facts & figures" profiles of European countries.

Outdoor Advertising Association of America
News and marketing information for billboard advertising.

Television Bureau of Advertising
A U.S. trade association for broadcast television.  A good source for television ratings and television advertising market information.