International Industry: Advertising

In our Business Reference Collection:

Plunkett's Advertising & Branding Industry Almanac
HF5805.P58 2012

 

In our DVD Collection:

Art & Copy
HF5813.U6A78 2010

 

Websites:

Advertising Age
One of the leading trade publications for the U.S. advertising industry.  Many articles are available to non-subscribers.

Advertising & Marketing Law
Links to European and U.S. advertising law sources from Hieros Gamos Legal Directories.

European Association of Communications Agencies
A trade association for advertising and sales promotion companies in Europe.  The website includes links to position papers, documentation and "facts & figures" profiles of European countries.

Outdoor Advertising Association of America
News and marketing information for billboard advertising.

Television Bureau of Advertising
A U.S. trade association for broadcast television.  A good source for television ratings and television advertising market information.