International Industry: Advertising

In our Business Reference Collection:

Plunkett's Advertising & Branding Industry Almanac
HF5805.P58 2012

 

In our DVD Collection:

Art & Copy
HF5813.U6A78 2010

 

Websites:

Advertising Age
One of the leading trade publications for the U.S. advertising industry.  Many articles are available to non-subscribers.

Advertising & Marketing Law
Links to European and U.S. advertising law sources from Hieros Gamos Legal Directories.

Advertising World
An online directory of advertising firms and organizations maintained by the University of Texas at Austin Department of Advertising.

European Association of Communications Agencies
A trade association for advertising and sales promotion companies in Europe.  The website includes links to position papers, documentation and "facts & figures" profiles of European countries.

Outdoor Advertising Association of America
News and marketing information for billboard advertising.

Television Bureau of Advertising
A U.S. trade association for broadcast television.  A good source for television ratings and television advertising market information.