Middlebury Institute of International Studies at Monterey

In our print Reference Collection: 

Encyclopedia of Global Industries
HD2324.E54 2011

National Trade and Professional Associations of the United States
HD2425.D53 2014

World Advertising Trends
HF5804.W67 2008


In our DVD Collection:

Art & Copy
HF5813.U6A78 2010


Library E-Resources:

(Available to Current MIIS Students, Faculty and Staff only)

An index to business magazines, journals and trade publications.

Business Rankings Annual
This annual Gale publication is a rankings compiled from a variety of publications.

Business Source Elite on EBSCOHost
An index to business magazines, journals and trade publications.

Encyclopedia of Global Brands
Published by St. James, this resource profiles over 250 products from development to current status.

Encyclopedia of Major Marketing Strategies
This Gale encyclopedia summarizes 100 marketing campaigns between 2010 and 2013.

First Research
In-depth information on over 700 industry segments.

Hoover's Online
Profiles of both U.S. and international companies, including privately held companies.

LexisNexis Academic Universe
One of the strengths of this database is business research.  The News category searches news sources and trade publications.  Company profiles, financial reports and directory information are also available through the business search category.

Market Share Reporter
Published annually by Gale, Market Share Reporter compiles data from a variety of sources.

Market Share Reporter: Trends Over Time
A Gale publication that traces market share for over 50 industries.

MSCI ESG Manager
Environmental, social, and governance (ESG) ratings and reports for companies and industries.

Plunkett Research Online
Industry-specific research including trends, market research, company profiles and statistics.  Plunkett is also has job search tools with analysis of job market trends and an employer search.

Statista is a statistics portal that provides data from a wide range of sources on a wide range of topics.  Tables, charts and graphs may be downloaded in the standard formats.



A collection of historical newspaper and magazine advertisements covering 1911-1955.  Hostend by Duke University Libraries.

Advertising Age
One of the leading trade publications for the U.S. advertising industry.  Many articles are available to non-subscribers.

Advertising Educational Foundation
The Foundation provides access to educational materials like case histories and the Giants of Advertising video series.  Their site also provides career information and links to other industry resources.

Advertising Law
Links to European and U.S. advertising law sources from Hieros Gamos Legal Directories.

HBS Working Knowledge: Advertising
This Harvard Business School online forum features articles by HBS faculty.

Outdoor Advertising Association of America
News and marketing information for billboard advertising.

Television Bureau of Advertising
A U.S. trade association for broadcast television.  A good source for television ratings and television advertising market information.

U.S. Census Industry Statistics Portal: Advertising Agencies
The Portal links to data on enterprises.