In our print Reference Collection:
Encyclopedia of Major Marketing Campaigns
Plunkett's Advertising & Branding Industry Almanac
World Advertising Trends
In our DVD Collection:
Art & Copy
A collection of historical newspaper and magazine advertisements covering 1911-1955. Hostend by Duke University Libraries.
One of the leading trade publications for the U.S. advertising industry. Many articles are available to non-subscribers.
Advertising & Marketing Law
Links to European and U.S. advertising law sources from Hieros Gamos Legal Directories.
European Association of Communications Agencies
A trade association for advertising and sales promotion companies in Europe. The website includes links to position papers, documentation and "facts & figures" profiles of European countries.
Outdoor Advertising Association of America
News and marketing information for billboard advertising.
Television Bureau of Advertising
A U.S. trade association for broadcast television. A good source for television ratings and television advertising market information.