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Faculty Profile

John Jenkins

Professor Emeritus, International Business


In our Faculty Authors collection:

HC115.A67 1986
Jenkins, John R.G. and Yelaja, Shankar A., editors. The Allocation of Social and Economic Resources in Canada in the 1980s. Waterloo, Ont.: Interdisciplinary Research Seminar, Wilfrid Laurier University, 1986.

HF5808.C3J46 1983
Jenkins, John R.G. Canadian Cases in Marketing Communications. Toronto: Butterworths, 1983.

HF5837.J458 1997
Jenkins, John R.G.  Canadplan: an Advertising and Sales Promotion Simulation Game.  Needham Heights, MA: Ginn Press, 1997.

HF1009.5.C35 1996
Jenkins, John R.G. "Cases 4-5, 4-13" in Cateora, Philip R. International Marketing. Chicago: Irwin, 1996.

DQ356.J46 1980
Jenkins, John R.G. A Geographic Study of Jura Separatism in Canton Berne, Switzerland and its Implications for the Swiss Confederation. Oxford, University of Oxford, 1980.

D1056.I54 1987
Jenkins, John R.G.  Indigenous Minority Groups in Multinational Democracies in the Year 2000: Problems and Prospects.  Waterloo, Canada: Interdisciplinary Research Committee, Wilfrid Laurier University, 1987.

DQ356.J46 1986
Jenkins, John R.G.  Jura Separatism in Switzerland.  New York: Clarendon Press, 1986.

HC79.C6J46 1972
Jenkins, John R.G.  Marketing and Customer Behaviour. Oxford; New York: Pergamon Press, 1972.

HF5837.J46
Jenkins, John R.G.  Planning the Advertising Campaign: a Canadian Simulation Game.  Don Mills, Ont.: Collier Macmillan Canada, 1983