Mr. William M. Brooks has over 34 years of high technology industry management experience working in New Product Development (NPD) organizations. His role has spanned from Research Physicist to Senior Vice President/General Manager, often working as Senior Program Manager leading international product development teams. His expertise extends from technology to business development that includes project planning, multi-criteria decision-making, multi-cultural leadership, financial management, contracts management, and strategy development. He has been employed by large international corporations and small start-up companies, and has started new lines of business in both. He holds two issued U.S. patents and received the Robert E. Gross Award as well as numerous additional corporate-level awards in recognition of his innovation and management excellence.
Mr. Brooks has taught Program Management courses at the University of California Extension at Santa Cruz for over 15 years, serving as Coordinator of the Program Management Certificate program from 1994 to 2000 during which he developed course curriculum and recruited instructors that resulted in the most successful Certificate program within the UCSC Extension Business & Management Division. Mr. Brooks presented a Program Management workshop at the Monterey Institute of International Studies in 2007 and now teaches Project Management at the Monterey Institute.
Cross border leadership and management, leadership development, management of product development, operations management, strategic planning
Courses offered in the past four years.
▲ indicates offered in the current term
▹ indicates offered in the upcoming term[s]
IMGT 8546 - Operations Management
Operations is the core function of most business organizations. It is directly responsible for the value-added transformation of inputs into useful goods and services and their delivery to customers. The overall goal of operations management is to maximize the effectiveness and efficiency of the transformation and delivery process. Successful organizations have demonstrated that operations can be a powerful competitive weapon for making major penetrations into markets worldwide. This course introduces the principles, concepts and analytical tools of operations management. It is designed to address the key operations and logistical issues in service and manufacturing organizations that have strategic as well as tactical implications.
Spring 2010 - MIIS
IMGT 8645 - Product Development Management
This course presents the processes which link the multitude of functional organizations that are involved in developing a new product or service. A comprehensive product development process consistent with the recent ISO 15288 and accompanying international standards will be presented. The process will span from the Marketing and Sales inputs and the development of a Market Requirements Document (MRD), to the evolution of the Product Requirements Document (PRD), and finally through to Production and Distribution. Management decisions that span financial, contractual, technology readiness, and organizational issues will be addressed. Several tools and techniques to propel the development process will be demonstrated and discussed.
Spring 2010 - MIIS
IMGT 8655 - Tools for Project Mgmt
This course provides a comprehensive overview of project management, addressing four major issues: culture, principles, management and techniques tools used in projects. The course reviews the general stages of a project in chronological order and describes how the stages interrelate. The elements of project management critical to the success of a project are also identified and explained.
• To describe, demystify and formalize project management so that students are prepared for the Project Management curriculum and can utilize knowledge and skills in their professions. Real world examples, case studies and anecdotes will be used to illustrate major points. These illustrations will also show that managing projects, while a challenging and rewarding career choice of itself, is a valuable asset in all careers.
• To provide a substantive overview of project management in an international context. Working on both international projects and on local projects in international teams will be stressed. Real life hurdles of working in the international environment will be a prime focus of the course.
• To enable the immediate practice of project management in any workplace, independent of discipline. Students will learn to use project management processes and discuss them intelligently with colleagues, senior executives, or clients.
Fall 2009 - MIIS, Spring 2010 - MIIS