Mr. William M. Brooks has over 34 years of high technology industry management experience working in New Product Development (NPD) organizations. His role has spanned from Research Physicist to Senior Vice President/General Manager, often working as Senior Program Manager leading international product development teams. His expertise extends from technology to business development that includes project planning, multi-criteria decision-making, multi-cultural leadership, financial management, contracts management, and strategy development. He has been employed by large international corporations and small start-up companies, and has started new lines of business in both. He holds two issued U.S. patents and received the Robert E. Gross Award as well as numerous additional corporate-level awards in recognition of his innovation and management excellence.
Mr. Brooks has taught Program Management courses at the University of California Extension at Santa Cruz for over 15 years, serving as Coordinator of the Program Management Certificate program from 1994 to 2000 during which he developed course curriculum and recruited instructors that resulted in the most successful Certificate program within the UCSC Extension Business & Management Division. Mr. Brooks presented a Program Management workshop at the Monterey Institute of International Studies in 2007 and now teaches Project Management at the Institute.
Cross border leadership and management, leadership development, management of product development, operations management, strategic planning
Courses offered in the past four years.
▲ indicates offered in the current term
▹ indicates offered in the upcoming term[s]
MBAG8655 - Tools for Project Mgmt
This course describes practical project management skills needed to successfully lead modern, multi-disciplinary, international projects. A description of the project management cycle is linked to the project lifecycle. Tools that help propel the project management cycle are described and demonstrated, including tools and techniques for managing project complexity, managing virtual and geographically fragmented project teams, tailoring the project scope to satisfy organizational costs and schedule constraints, identifying and proactively resolving potential success conflicts, and providing clarity to a project team. Also, practical methods and tools are presented that develop a prescription for project management development that is optimized for the organization’s culture and business environment.
Spring 2015 - MIIS, Spring 2016 - MIIS
MBAG8681 - International Business Plan
A team of students works with a sponsoring company under faculty supervision to develop a comprehensive plan for international business development. International business plans emphasize the international and functional dimensions of business. Students operate as members of a multi-cultural team and arrange business project tasks, timelines and responsibilities. Teams work with company sponsors to produce a written project report and a multimedia presentation of their analysis.
Summer 2016 - MIIS