Middlebury Institute of International Studies at Monterey. Formerly the Monterey Institute of International Studies

Vassilis Dalakas

Adjunct Professor

Professor Dalakas is an associate professor of marketing at California State University, San Marcos.  He has researched and published extensively in the marketing field in publications including the Journal of Consumer Marketing, Sports Marketing and Consumer Psychology, Journal of Consumer Psychology, and Journal of Euromarketing.


Advertising, cross cultural consumer behavior, international marketing, marketing communications

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