Middlebury Institute of International Studies at Monterey

Ron Schill

Adjunct Professor

Subject Expertise

Dr. Schill’s courses focus on seven modules or areas of teaching: (1) marketing management decisions and performing quantitative marketing analysis; (2) international business to business marketing and negotiations; (3) marketing strategy for new enterprises, and product, service, social impact, public and NGO enterprises; (4) marketing decisions and market entry for frontier and emerging markets; (5) international brands and global marketing programs; and (6) the development and launch of high technology products and services; (7) developing and providing sustainable and socially responsible marketing programs.

Classroom Process Expertise

Professor Schill’s primary emphasis is in the classroom where he focuses on practical discussions of business decisions/problem solving and the development of student thought-processes and decision-making judgment in all courses that he teaches within his various areas of subject expertise. He achieves these objectives through using daily business cases and project/role-playing experiences to develop student interest and competence in making creative, insightful and persuasive arguments for taking action in business situations.

International Experience

Professor Schill has taught at numerous business schools throughout the U.S. including as a continuing visiting professor at the Middlebury Institute of International Studies, the Marriott Graduate School of Management, BYU, the University of Utah, Babson College, U.S. Naval Postgraduate School, James Madison University, and San Jose State University, as well as being a visiting professor at the various international schools, including Groupe Ecole Superieure de Commerce de Paris and INSEAD (France), Manchester Business School (UK), the Czech Management Center (Prague), Monash University and the Royal Melbourne Institute of Technology (Australia), and he has been a Senior Fulbright Scholar at the Indian Institute of Management, Bangalore, India.

Industry Experience

He has worked internationally as a product development manager and contract negotiator in the electronics and aerospace industries and has consulted with numerous companies and public agencies including Digital Equipment Corporation, DuPont, General Electric, Texas Instruments, Boeing, McDonnell-Douglas, IBM, Raytheon, Ford Aerospace, 3M Company, General Dynamics, United Technologies, British Aerospace, and the U.S. Department of Defense, as well as numerous smaller enterprises and agencies. He is actively involved in consulting and in conducting workshops for many companies in the fields of business negotiations, international strategic partnerships, marketing strategy, product development, and international market entry.

Academic Experience

Dr. Schill has written books, presented scientific and management papers at numerous international conferences, and has written over 200 business cases with various companies around the world. His articles have appeared in such journals as Business Horizons, International Marketing Review, Industrial Marketing, Journal of Business Research, Journal of High Technology Marketing, Journal of Logistics and Physical Distribution, and R&D Management. He has also served on the editorial board of several of these journals, including Journal of International Business Studies, and for several international research and conference organizations.


For questions or replies about career issues, courses, what subjects he makes available, or curriculum, he can be contacted directly at Ronald.Schill@miis.edu


Marketing feasibility and market opportunity analysis, enterprise scale-up, international marketing plans, country market selection and market entry, regional and global expansion; frontier and emerging market social impact and business enterprise decisions, enterprise development, and marketing programs; marketing and sourcing decisions and relationships between business enterprises; marketing negotiations; international strategic partnerships; the interface between marketing and corporate competitive strategy; global marketing strategies; socially and environmentally responsible marketing programs; MBA core principles of marketing and brand management.


Postdoctoral study in global supply chains and international high technology marketing at Harvard Business School; Ph.D. Marketing, University of Oregon; MBA, Finance, University of Utah; Graduate study in international development economics, University of California; B.S., Management/Human Resources, University of Utah.

Selected Publications

“Global Management of Technology Strategy in the Air Express Industry: Paradigms and Constructs”

“Managing the Strategic Competitive Unit: Toward a New Paradigm in Global Marketing”

“Managing International Joint Ventures and Collaborative R&D in High tech Organizations”

“Breeding and Raising Excellent Cash Cow Products”

“The Seven C’s of International Pricing”

“Contract Incentivization and Risk Distribution: Structuring Buyer/Seller Business Relationships”

“Organizational Buying Behavior in the U.S. Department of Defense”

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