Middlebury Institute of International Studies at Monterey

Jon Ritzdorf

Expertise

Computer Assisted Translation, Translation Management Systems (TMS), Website Localization, Software Localization, Machine Translation, Multilingual SEO/SEM, Internationalization Fundamentals, Subtitling, Business of Localization, Localization Sales & Solutions Development

Recent Accomplishments

ATA 54th Conference joint presentation: “Preparing Translation Students to Be Critical Readers of Machine Translation

Interviewed/quoted for Associated Press interview: “Cheap translations, but not replacement for humans

Editor/Contributor - Chapter 2 of “Translation and Web Localization” by Dr. Miguel Jimenez-Crespo (see ‘Acknowledgements’ page)

New York University “Award for Teaching Excellence

ATA 52nd Conference presentation: “Translating Digital Media: Marketing 2.0”

Previous Work

Nearly 14 years in vendor-side localization with a heavy focus on: translation technology; website/software localization engineering; educating Fortune 100 IT companies and “hot” startups on localization & internationalization best practices; consulting on international, online marketing strategy.

Total of six years as a localization engineer for Bowne Global Solutions, Translations.com and International Accessibility Corporation; eight years as a localization solutions architect for Moravia and Acclaro.

Have been teaching the following courses both inside and outside of MIIS since 2003:

Computer Assisted Translation – 12 years

Website Translation & Localization ­– 9 years

Software Localization – 3 years

Business of Translation – 5 years

Education

B.A. – Chinese Language & Literature, University of Massachusetts, Amherst

M.A. – Chinese Translation, Monterey Institute of International Studies

Bibliography

Various Blog Posts on Localization Topics

Webinars: Multilingual SEO

Geek2Geek Localization Q&A Forum Posts

'X' Files” - ATA Language Technology Division Newsletter - January 2010

Course List

Courses offered in the past four years.
indicates offered in the current term
indicates offered in the upcoming term[s]

TRLM 8637 - LoclizatnSales&SolutnDevlpmnt      

In this course we will delve into how localization services are conceptualized, presented and ultimately sold. Students will learn how to utilize authentic sales methodologies and concepts common to the industry for diagnosing localization needs and how to match those needs with relevant services. In the process, we will cover the fundamentals of buyer behavior, localization maturity modeling, selling tactics as well as “solutions development” -- a unique practice combining all you have learned about technologies, services, sales strategies and the buyer’s mindset in order to create customized programs to resolve the most complex localization challenges. Students who are naturally extroverted; love to talk and present to an audience; and are passionate about business psychology, strategy and problem solving are a perfect fit for this course. You must be very comfortable with presenting, talking and receiving feedback in a public forum.

Spring 2017 - MIIS, MIIS Workshop, Spring 2018 - MIIS, MIIS Workshop

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TRLM 8662 - Financial Side of Localization      

This course will provide students the opportunity to apply the most common financial concepts utilized in the buying and selling of localization services. The focus will be on illustrating the stresses that both sides face in the "tug of war" between the vendor-side's need to achieve healthy profit margins, as contrasted against the client-side's need for maximum return on investment (ROI). On the vendor-side, we will explore the challenge of pricing projects and how LSPs can grow, or collapse, by those numbers. On the buyer side, we will examine the many financial indicators that localization managers use to justify investment for localization in the face of an often resistant senior management. Completing live exercises that mimic the trade-offs impacting LSPs and their clients as they weigh risk and return will be used to hone critical thinking skills throughout the course. Students will also be introduced to how the constant push and pull between localization buyers and sellers drives innovation, outside investment, and, ultimately, the growth of the localization industry today.

Fall 2017 - MIIS

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