Fredric Kropp

Professor

Professor Kropp taught at Bond Univeristy in Australia and South Africa, the University of Oregon, the Oregon Graduate Institute of Science and Technology, and other major universities in the US and Canada.

He specializes in market research, market planning,  forecasting, policy analysis, and technology assessments.  Past clients include Hewlett-Packard, Peace Health Medical Center, Timex, General Electric, Pan American Airways, and Dow-Corning.  Government clients include the US Department of Energy, the Department of Transportation, and the Federal Aviation Administration.  He works with early stage entrepreneurs and also conducts workshops and seminars in creativity and innovation.

Professor Kropp has written articles for a wide variety of journals including Journal of Advertising, Journal of Business Research, Journal of Consumer Psychology, Journal of Small Business and Enterprise Development, Journal of Global Marketing, International Marketing Review, International Journal of Entrepreneurial Behaviour and Research, and Social Marketing Quarterly.  He has presented papers at conferences around the world, has several papers published in Advances in Consumer Research, and has been quoted extensively in the media.  He has written several book chapters including Advances in Entrepreneurial Research  and the Handbook of New Venture Research.  He serves on the editorial review boards is the track chair for entrepreneurship and small business research for the World Marketing Congress.

Professor Kropp is also a consultant for local businesses and non-profit organizations.  The main focus of his activities involves market research, developing marketing strategies, and bringing creativity and innovation into organizations.