Fredric Kropp
Professor and Program Chair, Fisher International MBA Program
Professor Kropp taught at Bond University in Australia and South Africa, the University of Oregon, the Oregon Graduate Institute of Science and Technology, and other major universities in the US and Canada.
He specializes in market research, market planning, forecasting, policy analysis, and technology assessments. Past clients include Hewlett-Packard, Peace Health Medical Center, Timex, General Electric, Pan American Airways, and Dow-Corning. Government clients include the US Department of Energy, the Department of Transportation, and the Federal Aviation Administration. He works with early stage entrepreneurs and also conducts workshops and seminars in creativity and innovation.
Professor Kropp has written articles for a wide variety of journals including Journal of Advertising, Journal of Business Research, Journal of Consumer Psychology, Journal of Small Business and Enterprise Development, Journal of Global Marketing, International Marketing Review, International Journal of Entrepreneurial Behaviour and Research, and Social Marketing Quarterly. He has presented papers at conferences around the world, has several papers published in Advances in Consumer Research, and has been quoted extensively in the media. He has written several book chapters including Advances in Entrepreneurial Research and the Handbook of New Venture Research. He serves on editorial review boards and is the track chair for entrepreneurship and small business research for the World Marketing Congress.
Professor Kropp is also a consultant for local businesses and non-profit organizations. The main focus of his activities involves market research, developing marketing strategies, and bringing creativity and innovation into organizations.
Expertise
Entrepreneurship, international marketing research and strategies, creativity and innovation
Education
PhD, Marketing, University of Oregon; MBA, International Business, University of Southern California; MA, Economics, Northeastern University; BA, Social Science, Pratt Institute
Selected Publications
“Entrepreneurial Orientation and International Entrepreneurial Business Venture Startup”
“Entrepreneurial, Market, and Learning Orientations and International Entrepreneurial Business Venture Performance in South Africa”
“Values and Collective Self-esteem as Predictors of Consumer Susceptibility to Interpersonal Influence among University Students”
“A Five Nation Study of Development Timetables, Reciprocal Communication, and Consumer Socialization”
"Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean TV Commercials"
Courses
Courses offered in the past four years.
▲ indicates offered in the current term
▹ indicates offered in the upcoming term[s]
IMGT 8660 - Entrepreneurship
An idea is not necessarily an opportunity. This course will help you develop and systematically apply the entrepreneurial way of thinking to create, evaluate and exploit opportunities. The material in this course applies to new or innovative business ventures in new or existing firms (small and large). It is relevant for start-up and early stage entrepreneurs, entrepreneurial managers, large established firms or institutions and relevant stakeholders.
Fall 2009 - MIIS, Fall 2010 - MIIS, Fall 2011 - MIIS
IMGT 8664 - Social Entrepreneurship ▲
Although the term social entrepreneurship is gaining popularity in the media, there is no common agreement as to what it is, and the distinction between entrepreneurship and social entrepreneurship is often muddled. Typically entrepreneurship is understood as the process of creatively forming a new business thus creating subsequent profit with capital at risk. A general view of social entrepreneurship is that it is a process that requires both economic and social motives such as the fulfillment of social needs or a transformational benefit to a significant portion of society. Creativity, profit and capital at risk are seemingly less important issues. Through lecture, in-class discussions and guest speakers, the course will focus on the nature of social entrepreneurship (SE), what it is, how if differs from normal entrepreneurship, and the development of approaches to help social entrepreneurs and their organizations be more effective in carrying out their missions. The course will examine both US-based and international SE. The students will also examine governmental policies and the efficacy of the outcomes. The class will begin its journey with discussions about what entrepreneurship is, followed by a focus on social entrepreneurship.
Spring 2010 - MIIS, Spring 2011 - MIIS, Spring 2012 - MIIS
IMGT 8677 - Intl Marketing Research
This course will acquaint you with the fundamentals of market research. As most Students will become users of market research rather than specialists in research, the course will emphasize research as an aid to management decision-making. In addition, this course will foster a rudimentary ability to develop, execute and interpret market research, in particular, the development, use, and interpretation of a questionnaire. The course will be project based. Upon completion of the course, you will have the following competencies: the ability to interpret marketing research results and limitations; the ability to match appropriate techniques to examine opportunities and solve problems; the ability to develop and apply and interpret a subset of market research techniques, including focus groups, depth interviews, and surveys; and, the ability to evaluate marketing research techniques and results.
Fall 2009 - MIIS, Fall 2010 - MIIS, Fall 2011 - MIIS
IMGT 8681 - International Business Plan
A team of students works with a sponsoring company under faculty supervision to develop a comprehensive plan for international business development. International business plans emphasize the international and functional dimensions of business. Students operate as members of a multi-cultural team and arrange business project tasks, timelines and responsibilities. Teams work with company sponsors to produce a written project report and a multimedia presentation of their analysis.
Summer 2011 - MIIS, Fall 2011 - MIIS
IMGT 8685 - Creativity & Innovation
A survey by the American Management Association asked 500 CEOs, “What must one do to survive in the 21st century?” The top answers across the board were “practice creativity and innovation.” The first building block of this course is creativity and a major objective of this course is to “feed our own creativity.” We will examine the nature of creativity, ways to get in touch with our own creativity, and ways of eliminating barriers that prevent us from being creative. We will then move to enhancing individual creativity to group creativity and innovation.
Spring 2010 - MIIS, Spring 2011 - MIIS
