Professor Fredric Kropp is a full time faculty member teaching entrepreneurship, social entrepreneurship, marketing, and creativity and innovation. The need for cognition motivates Professor Kropp as a lifelong learner and pushes him to innovate and build new things.
Professor Kropp is passionate about helping people. That can be helping a small social venture start-up get off the ground or it can be helping students figure out their career paths and/or passions in life. He feels the most rewarding aspect of teaching at the Institute is getting to know his students and being a part of their path forward.
While mentoring, consulting, teaching, and chairing the MBA program keep him busy, Professor Kropp still finds time to enjoy the Monterey Peninsula. He is an avid music fan, both attending as many concerts as possible and playing the guitar. He also enjoys hiking, taking full advantage of beautiful trails in Monterey County. Finally, he loves to travel. He has already been to 40 countries and has just gotten started.
Women in the Global Economy:
Entrepreneurship, Social Entrepreneurship, Emerging Business Success Factors, International Marketing Research and Strategies, Creativity and Innovation, Cross-cultural Consumer Behavior
Professor Kropp recently published a book chapter titled “Global Trends: Women as Social Entrepreneurs: a Case Study,” in partnership with fellow MIIS Faculty member Nuket Kardam. The chapter has been featured in Women in the Global Economy, which was released on March 8, 2013.
Current research includes using the lifestyle method to uncover the motivations of social entrepreneurs. Professor Kropp uses this method to better understand how social entrepreneurs identify opportunities and turn them into successful social ventures. His research scope has included 100 interviewees across six continents.
Finally, on a more personal note, Professor Kropp has recently traveled to many new countries, including Russia, this year. He has also been highly involved in mentoring many students on campus and helping Silicon Valley start-ups succeed.
Professor Kropp has had a vibrant mix of both academic and industry experience prior to working at the Monterey Institute. Academically, Professor Kropp has taught in many countries including positions in Australia, and has taught programs in South Africa, Malaysia, Singapore, Austria and Canada. During that time he has published more than 30 journal articles (some cited extensively), eight book chapters, and presented in 74 conferences around the world.
Professor Kropp also brings his extensive cross-functional industry knowledge to the MIIS MBA Program. He consulted for Fortune 500 firms, including GE, Chase Manhattan Bank, and Hewlett-Packard, and government agencies, such as FAA and Department of Transportation. Professor Kropp also worked as the Executive Vice President of Texcom, Inc, a specialty product placement firm and was committee staff for the Washington State Senate.
He continues to blend industry experience with academia as he still works with local organizations, such as The Monterey Jazz Festival and Moss Landing Marine Labs, as well as local social venture start-ups by providing consulting expertise to create partnerships, conduct market research, and design strategic plans.
PhD in Marketing from the University of Oregon: Dissertation- Changing Values: Forecasting Long-Term Discontinuous Change and the Implications for Marketing
MBA University of Southern California
MA Economics from Northeastern University
BA Social Science from Pratt University
“Entrepreneurial Orientation and International Entrepreneurial Business Venture Startup”
“Entrepreneurial, Market, and Learning Orientations and International Entrepreneurial Business Venture Performance in South Africa”
“Values and Collective Self-esteem as Predictors of Consumer Susceptibility to Interpersonal Influence among University Students”
“A Five Nation Study of Development Timetables, Reciprocal Communication, and Consumer Socialization”
"Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean TV Commercials"
Social Entrepreneurship Publications and Presentations
Publications - Articles in Referred Journals:
Kropp, Fredric and Ronit Yitshaki (2012), “Understanding Social Entrepreneurs’ Motivations,” Asian Pacific Journal of Innovation and Entrepreneurship, 6(2), 7-26.
Ronit Yitshaki and Fredric Kropp (2011), “Becoming a Social Entrepreneur: Understanding Motivations using Life Story Analysis,” International Journal of Business and Globalisation, 7 (3), 319-331.
Kardam, Nuket and Fredric Kropp (2013), "Global Trends: Women as Social Entrepreneurs: a Case Study." In Women in the Global Economy: Leading Social Change. Global Education Research Reports 8, edited by Trish Tierney. San Francisco, Institute of International Education
Publications and Presentations – Conferences:
Kropp, Fredric, Ronit Yitshaki and Clayton Snyder (2011, forthcoming), “The Path of the Social Entrepreneur: A Narrative Analysis Approach,” World Marketing Congress, Reims, France, July 19-23.
Yitshaki, Ronit and Fredric Kropp (2011, forthcoming), “Social Bricoleurs’ Life Stories: The Interrelations between Motivational Antecedents, Opportunity Recognition and Vision,” Babson College Entrepreneurship Research Conference 2011, Syracuse, NY, June, 7-9.
Courses offered in the past four years.
▲ indicates offered in the current term
▹ indicates offered in the upcoming term[s]
FMSC 8650 - Practicum:Frontier Mkt Scouts
Spring 2013 - MIIS
IMGT 8660 - Entrepreneurship
An idea is not necessarily an opportunity. This course will help you develop and systematically apply the entrepreneurial way of thinking to create, evaluate and exploit opportunities. The material in this course applies to new or innovative business ventures in new or existing firms (small and large). It is relevant for start-up and early stage entrepreneurs, entrepreneurial managers, large established firms or institutions and relevant stakeholders.
Fall 2010 - MIIS, Fall 2011 - MIIS, Fall 2012 - MIIS
IPMG 9650 - Practicum:Frontier Mkt Scouts
Spring 2013 - MIIS
IPOL 9650 - Practicum:Frontier Mkt Scouts
Fall 2012 - MIIS
MBAG 8571 - Marketing Management ▹
Introduction to the field of marketing, which includes understanding who, why, how, when, and where people and enterprises seek to satisfy their needs, interests and wants through buying and consumption of products and services, the identification and validation of market opportunities for fulfilling those desires, the development of products and services to do so, and taking those products and services to market through channels of supply, promotional programs and determination of pricing. It provides a foundational introduction to these principles and a few quantitative tools that are necessary for managers to do marketing planning and program selection and implementation, and covers such areas as a) creating product concepts and the development of value propositions, b) market segmentation and targeting, c) brands and brand equity, d) the use and value of marketing research, and e) the development and use of marketing plans.. It is a case-discussion-based course involving actual case situations and decisions from business enterprises. Although the course provides only introductory-level knowledge of marketing management, it is a fast-paced, rigorous and demanding, graduate level course.
Prerequisites: Admission to the MBA Program and completion of MBA Core Managerial Accounting, or equivalent.
Spring 2014 - MIIS, Spring 2015 - MIIS
MBAG 8650 / IMGT 8650 - Practicum:Frontier Mkt Scouts
Fall 2012 - MIIS, Spring 2013 - MIIS
MBAG 8664 / IMGT 8664 - Social Entrepreneurship
Although the term social entrepreneurship is gaining popularity in the media, there is no common agreement as to what it is, and the distinction between entrepreneurship and social entrepreneurship is often muddled. Typically entrepreneurship is understood as the process of creatively forming a new business thus creating subsequent profit with capital at risk. A general view of social entrepreneurship is that it is a process that requires both economic and social motives such as the fulfillment of social needs or a transformational benefit to a significant portion of society. Creativity, profit and capital at risk are seemingly less important issues. Through lecture, in-class discussions and guest speakers, the course will focus on the nature of social entrepreneurship (SE), what it is, how if differs from normal entrepreneurship, and the development of approaches to help social entrepreneurs and their organizations be more effective in carrying out their missions. The course will examine both US-based and international SE. The students will also examine governmental policies and the efficacy of the outcomes. The class will begin its journey with discussions about what entrepreneurship is, followed by a focus on social entrepreneurship.
Spring 2011 - MIIS, Spring 2012 - MIIS, Spring 2013 - MIIS, Fall 2014 - MIIS
MBAG 8670 - Go-to-Market Strategy ▹
This project-based course combines elements of feasibility analysis and marketing strategy. It examines whether a product or service is viable on the market and alternate approaches of bringing it market. Key topics: Analysis of market attractiveness, industry attractiveness, target segment benefits and attractive, sustainable competitive advantage, the ability of the firm to develop and execute strategy, causation and effectuation, and lean start-up approaches.
Spring 2015 - MIIS
MBAG 8677 / IMGT 8677 - Intl Marketing Research
This course will acquaint you with the fundamentals of market research. As most Students will become users of market research rather than specialists in research, the course will emphasize research as an aid to management decision-making. In addition, this course will foster a rudimentary ability to develop, execute and interpret market research, in particular, the development, use, and interpretation of a questionnaire. The course will be project based. Upon completion of the course, you will have the following competencies: the ability to interpret marketing research results and limitations; the ability to match appropriate techniques to examine opportunities and solve problems; the ability to develop and apply and interpret a subset of market research techniques, including focus groups, depth interviews, and surveys; and, the ability to evaluate marketing research techniques and results.
Fall 2010 - MIIS, Fall 2011 - MIIS, Fall 2012 - MIIS, Spring 2014 - MIIS, Fall 2014 - MIIS
MBAG 8681 / IMGT 8681 - International Business Plan
A team of students works with a sponsoring company under faculty supervision to develop a comprehensive plan for international business development. International business plans emphasize the international and functional dimensions of business. Students operate as members of a multi-cultural team and arrange business project tasks, timelines and responsibilities. Teams work with company sponsors to produce a written project report and a multimedia presentation of their analysis.
Summer 2011 - MIIS, Fall 2011 - MIIS, Summer 2012 - MIIS, Spring 2013 - MIIS
MBAG 8685 / IMGT 8685 - Creativity & Innovation ▹
A survey by the American Management Association asked 500 CEOs, “What must one do to survive in the 21st century?” The top answers across the board were “practice creativity and innovation.” The first building block of this course is creativity and a major objective of this course is to “feed our own creativity.” We will examine the nature of creativity, ways to get in touch with our own creativity, and ways of eliminating barriers that prevent us from being creative. We will then move to enhancing individual creativity to group creativity and innovation.
Spring 2011 - MIIS, Spring 2013 - MIIS, Spring 2015 - MIIS