Middlebury Institute of International Studies at Monterey

Fredric Kropp


Professor Fredric Kropp is a full time faculty member teaching entrepreneurship, social entrepreneurship, marketing, and creativity and innovation. The need for cognition motivates Professor Kropp as a lifelong learner and pushes him to innovate and build new things.

Professor Kropp is passionate about helping people. That can be helping a small social venture start-up get off the ground or it can be helping students figure out their career paths and/or passions in life. He feels the most rewarding aspect of teaching at the Institute is getting to know his students and being a part of their path forward.

While mentoring, consulting, teaching, and chairing the MBA program keep him busy, Professor Kropp still finds time to enjoy the Monterey Peninsula. He is an avid music fan, both attending as many concerts as possible and playing the guitar. He also enjoys hiking, taking full advantage of beautiful trails in Monterey County. Finally, he loves to travel. He has already been to 40 countries and has just gotten started.

Women in the Global Economy



Entrepreneurship, Social Entrepreneurship, Emerging Business Success Factors, International Marketing Research and Strategies, Creativity and Innovation, Cross-cultural Consumer Behavior


Recent Accomplishments

Professor Kropp recently published a book chapter titled “Global Trends: Women as Social Entrepreneurs: a Case Study,” in partnership with fellow MIIS Faculty member Nuket Kardam. The chapter has been featured in Women in the Global Economy, which was released on March 8, 2013.

Current research includes using the lifestyle method to uncover the motivations of social entrepreneurs. Professor Kropp uses this method to better understand how social entrepreneurs identify opportunities and turn them into successful social ventures. His research scope has included 100 interviewees across six continents.

Finally, on a more personal note, Professor Kropp has recently traveled to many new countries, including Russia, this year. He has also been highly involved in mentoring many students on campus and helping Silicon Valley start-ups succeed.


Previous Work

Professor Kropp has had a vibrant mix of both academic and industry experience prior to working at the Middlebury Institute. Academically, Professor Kropp has taught in many countries including positions in Australia, and has taught programs in South Africa, Malaysia, Singapore, Austria and Canada. During that time he has published more than 30 journal articles (some cited extensively), eight book chapters, and presented in 74 conferences around the world.

Professor Kropp also brings his extensive cross-functional industry knowledge to the MIIS MBA Program. He consulted for Fortune 500 firms, including GE, Chase Manhattan Bank, and Hewlett-Packard, and government agencies, such as FAA and Department of Transportation. Professor Kropp also worked as the Executive Vice President of Texcom, Inc, a specialty product placement firm and was committee staff for the Washington State Senate.

He continues to blend industry experience with academia as he still works with local organizations, such as The Monterey Jazz Festival and Moss Landing Marine Labs, as well as local social venture start-ups by providing consulting expertise to create partnerships, conduct market research, and design strategic plans.



PhD in Marketing from the University of Oregon: Dissertation- Changing Values: Forecasting Long-Term Discontinuous Change and the Implications for Marketing

MBA University of Southern California

MA Economics from Northeastern University

BA Social Science from Pratt University


Selected Publications

“Entrepreneurial Orientation and International Entrepreneurial Business Venture Startup”

“Entrepreneurial, Market, and Learning Orientations and International Entrepreneurial Business Venture Performance in South Africa”

“Values and Collective Self-esteem as Predictors of Consumer Susceptibility to Interpersonal Influence among University Students”

“A Five Nation Study of Development Timetables, Reciprocal Communication, and Consumer Socialization”

"Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean TV Commercials"


Social Entrepreneurship Publications and Presentations

Publications - Articles in Referred Journals

Kropp, Fredric and Ronit Yitshaki (2012), “Understanding Social Entrepreneurs’ Motivations,” Asian Pacific Journal of Innovation and Entrepreneurship, 6(2), 7-26.

Ronit Yitshaki and Fredric Kropp (2011), “Becoming a Social Entrepreneur: Understanding Motivations using Life Story Analysis,” International Journal of Business and Globalisation, 7 (3), 319-331.


Book Chapter

Kardam, Nuket and Fredric Kropp (2013), "Global Trends: Women as Social Entrepreneurs: a Case Study." In Women in the Global Economy: Leading Social Change. Global Education Research Reports 8, edited by Trish Tierney. San Francisco, Institute of International Education


Publications and Presentations – Conferences

Kropp, Fredric, Ronit Yitshaki and Clayton Snyder (2011, forthcoming), “The Path of the Social Entrepreneur: A Narrative Analysis Approach,” World Marketing Congress, Reims, France, July 19-23.

Yitshaki, Ronit and Fredric Kropp (2011 forthcoming), “Social Bricoleurs’ Life Stories: The Interrelations between Motivational Antecedents, Opportunity Recognition and Vision,” Babson College Entrepreneurship Research Conference 2011, Syracuse, NY, June 7-9.


Course List

Courses offered in the past four years.
indicates offered in the current term
indicates offered in the upcoming term[s]

ECPR 8550 - Business Fundamentals      

Summer 2015 - MIIS

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MBAG 8571 - Marketing Management      

Introduction to the field of marketing, which includes understanding who, why, how, when, and where people and enterprises seek to satisfy their needs, interests and wants through buying and consumption of products and services, the identification and validation of market opportunities for fulfilling those desires, the development of products and services to do so, and taking those products and services to market through channels of supply, promotional programs and determination of pricing. It provides a foundational introduction to these principles and a few quantitative tools that are necessary for managers to do marketing planning and program selection and implementation, and covers such areas as a) creating product concepts and the development of value propositions, b) market segmentation and targeting, c) brands and brand equity, d) the use and value of marketing research, and e) the development and use of marketing plans.. It is a case-discussion-based course involving actual case situations and decisions from business enterprises. Although the course provides only introductory-level knowledge of marketing management, it is a fast-paced, rigorous and demanding, graduate level course.

Prerequisites: Admission to the MBA Program and completion of MBA Core Managerial Accounting, or equivalent.

Spring 2015 - MIIS, Fall 2015 - MIIS

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MBAG 8613 - GO to Market      

This project-based course combines elements of feasibility analysis and marketing strategy. The course examines whether a product or service is viable on the market and, if it is, alternate approaches to bring the product or service to market. Key topics include analysis of market and industry attractiveness (note, these are two separate levels of analysis), target segment benefits and attractiveness, sustainable competitive advantage and positioning, the ability of the firm to develop and execute strategy, causation and effectuation, and lean start-up approaches.

Spring 2016 - MIIS

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MBAG 8664 - Social Entrepreneurship      

The goal of social entrepreneurship is to enhance the well-being of a disadvantaged target group within society or society as a whole using a hybrid entrepreneurship mode. Amongst other things, the hybrid model includes some of the aspects of commercial entrepreneurship such as an entrepreneurial orientation, opportunity recognition and creating a venture. This course focuses on what it means to be a social entrepreneur (SE). We examine how SEs create a social venture and accomplish their social missions while maintaining financial viability. In essence, we are trying to answer the question “what makes a social entrepreneur successful?” Though this question may seem straight forward, it is not as easy as it seems. As one example, how do we measure success in a way that reflects the complexities of multiple stakeholders and their needs? The course will emphasize immersive learning and will include projects and discussions with social entrepreneurs.

Fall 2014 - MIIS, Fall 2015 - MIIS

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MBAG 8677 - Intl Marketing Research      

This course will acquaint you with the fundamentals of market research. As most Students will become users of market research rather than specialists in research, the course will emphasize research as an aid to management decision-making. In addition, this course will foster a rudimentary ability to develop, execute and interpret market research, in particular, the development, use, and interpretation of a questionnaire. The course will be project based. Upon completion of the course, you will have the following competencies: the ability to interpret marketing research results and limitations; the ability to match appropriate techniques to examine opportunities and solve problems; the ability to develop and apply and interpret a subset of market research techniques, including focus groups, depth interviews, and surveys; and, the ability to evaluate marketing research techniques and results.

Fall 2014 - MIIS

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MBAG 8681 - International Business Plan      

A team of students works with a sponsoring company under faculty supervision to develop a comprehensive plan for international business development. International business plans emphasize the international and functional dimensions of business. Students operate as members of a multi-cultural team and arrange business project tasks, timelines and responsibilities. Teams work with company sponsors to produce a written project report and a multimedia presentation of their analysis.

Spring 2016 - MIIS

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MBAG 8685 - Creativity & Innovation      

A survey by the American Management Association asked 500 CEOs, “What must one do to survive in the 21st century?” The top answers across the board were “practice creativity and innovation.” The first building block of this course is creativity and a major objective of this course is to “feed our own creativity.” We will examine the nature of creativity, ways to get in touch with our own creativity, and ways of eliminating barriers that prevent us from being creative. We will then move to enhancing individual creativity to group creativity and innovation.

Spring 2015 - MIIS

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MBAG 8686 - Market Research & Analytics      

Marketing research provides decision makers with information to make good marketing-related decisions. When correctly conducted, good marketing research can provide valuable insights into markets, customers, competitors, and the environment within which the firm must operate. Among other things, marketing research can help identify and evaluate marketing opportunities, both in the United States and in other countries, can provide input for strategic development, and help monitor performance. Over the last decade, web analytics has become more important in providing information to make good marketing decisions.

This course teaches you how to evaluate research as well as how to do it. We will examine all the phases of the research process, emphasizing techniques to develop high-quality marketing research. We will place a strong emphasis on creating, administering, and analyzing surveys, and using the information to help marketing professionals to make decisions under uncertainty.

Fall 2015 - MIIS

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