Brooke Higgins has balanced a career in education, marketing and entrepreneurship with over 15 years of experience as an educator and over 10 years as both a marketing manager and entrepreneur. Brooke started his career as a teacher in the inner city of Chicago in 1996. After moving to Santiago, Chile, Brooke co-founded and managed all sales and marketing efforts for Job Express, a classified advertising publication focused on employment. Brooke later received his MBA in International Managment with a specialization in Marketing from the Monterey Institute of International Studies. Thereafter, he joined the marketing team at HSBC Card and Retail Services in Salinas, CA. During his studies, Brooke founded, marketed and managed CROSSWALK Educational Services, a boutique tutoring agency which continues to serve the Monterey Peninsula. Brooke later became a franchisor in 2007 with Smoothie King #776 and then served as Brand Marketing Manager with Discount School Supply. Brooke returned to the classroom full time in 2011 but continues to serve as a marketing consultant for small businesses. He started teaching marketing in 2011 and continues to teach marketing management at the Monterey Institute of International Studies.
Courses offered in the past four years.
▲ indicates offered in the current term
▹ indicates offered in the upcoming term[s]
MBAG 8570 / IMGT 8570 - Marketing Mgmt for non-MBA ▲
Marketing Management for Non-MBAs is an introduction to the theory and practice of marketing management, focusing on the basic principles and concepts of marketing, for example, marketing mix, the value proposition, market segmentation, the establishment of marketing goals, and the formulation of marketing strategies. This course will help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course will be conducted using both lecture and case methods and active student participation is both encouraged and required.
Fall 2011 - MIIS, Spring 2012 - MIIS, Fall 2012 - MIIS, Spring 2013 - MIIS, Fall 2013 - MIIS, Spring 2014 - MIIS