May 23, 2014
City of Monterey Mayor Chuck Della Sala has issued a letter of commendation to each member of the Golden State Theatre International Business Plan team. In his letter, Mayor Della Sala writes: “We have worked with a number of consultants over the years on a wide array of topics. The work your team provided rivaled, if not excelled, those professional consultants.”
The team consisted of five students in the Masters of Business Administration (MBA) program, Whitney Hales (MBA/MAIEP ’14), Mary Vargo (MBA ’14), Charles Ruegger (MBA ’14), Alexander Dennis (MBA/MAIEP ’14), and Henry Scotson Webbe (MBA ’14). The project for the City of Monterey involved consultation regarding the future of the historic Golden State Theater in downtown Monterey. The team investigated different uses of the theatre and assessed impact on community development, economic benefit, and financial viability. Instead of presenting the city officials with a set of strategic recommendations of the optimal use scenarios, the team also provided an easy-to-use spreadsheet tool that would allow the city officials to experiment with different mix of objectives and discover associated optimal use scenarios.