Dr. Jason Scorse

Professor Jason Scorse, director of the Center for the Blue Economy at the Monterey Institute.

Center for the Blue Economy Director Jason Scorse Explains “Surfonomics” in Fortune

June 10, 2013

In an article published in Fortune, CNN Money and Money on June 5, Center for the Blue Economy Director Jason Scorse explains the importance of calculating the market value of what is generally considered invaluable, using the example of the value of waves to a surfer. Professor Scorse also serves as program chair for the International Environmental Policy program at the Monterey Institute – and surfs.

In the article, “Surfonomics 101,” Fortune invited Professor Scorse to explain how he and other surf-minded economists have gone about measuring the market value of a good break. Scorse says: "Basically you're trying to determine what people would pay to surf if someone was taking tickets. Or you're trying to determine what surfers would pay not to lose a wave."

The innovative work being done by the CBE under Professor Scorse’s leadership was also highlighted in a recent op-ed piece by Congressman Sam Farr that appeared in the Santa Cruz Sentinel on June 8.

Like this story? Here are a few suggestions:

Rhiannon Marie Bramer: Boren Fellow

Fast Fact: Rhiannon was awarded a Boren Scholarship to spend the 2010-2011 academic year in Mongolia.

"Professor Langholz’s research methods class helped me develop a successful research proposal, and it was through..."

 Read More »

Adam Fullerton

Fast Fact: Adam sailed from San Diego to South Africa when he was 16 as part of a semester at sea program.

"My favorite part of the IEP program is the professional curriculum that not only gives students a strong academic..."

 Read More »

0 Comments

Post new comment

The content of this field is kept private and will not be shown publicly. If you have a Gravatar account associated with the e-mail address you provide, it will be used to display your avatar.