April 2, 2010
Microsoft localization expert Ulrike Irmler, most recently the manager of the company’s efforts to launch translated and localized versions of Windows 7 throughout the world, will speak to Monterey Institute localization students Monday, April 5 on the Institute’s downtown Monterey campus. Irmler’s lecture, titled “Windows Localization - Language for Worldwide and Local Audiences,” is scheduled for 2:00 to 4:00 p.m. in the Irvine Auditorium in the McCone Building at 499 Pierce Street, Monterey. Her lecture is free and open to the public.
Irmler will present a comprehensive overview of Microsoft’s localization efforts for Windows audiences including consumers, IT Professionals to developers. With more than one billion worldwide customers and 100 target languages, translation and localization activities for Windows encompass everything from user interface language to digital marketing, developer kits, licensing agreements, and online help text. Irmler will walk through several localization scenarios, focusing on market strategy, translation challenges, standards, and linguistic quality.
Localization is the process of translating and culturally adapting products, branding, and supporting materials to local markets in different countries around the world. The Monterey Institute offers master’s degrees in translation and localization management through its Graduate School of Translation, Interpretation, and Language Education.
Irmler has been involved in localization in different roles since 1997. Since 2008 she has been managing the Windows Localization organization, with staff in Redmond, Washington and 11 locations throughout the world. Her team is responsible for the localization of Windows Client and Server, all Windows family products and the international Windows Online localization, site management and publishing.