Local, national and International media have quoted faculty and staff experts at the Monterey Institute and its Center for Nonproliferation Studies repeatedly over the past several days in their coverage of the earthquake, tsunami and nuclear disaster in Japan.
MIIS Business Professor Quoted on Fox News
December 16, 2009
A recent Fox News story regarding the unique marketing strategy of San Francisco-based cell phone service provider CREDO featured expert commentary from Professor Fredric Kropp of the Institute’s Graduate School of International Policy & Management. CREDO is a small wireless corporation whose marketing strategy includes expressly political pitches designed to appeal to liberal-leaning consumers.
Professor Kropp, who teaches marketing in the Fisher International MBA Program and also serves as president of the Institute’s faculty senate, commented on the current political polarization of the country, and noted that a marketing strategy that exploits that tension could "induce the consumer to purchase from the company." However, Kropp called it "a risky strategy" most suited for a small niche player seeking attention. "If you have a small share of the market and you're trying to make your presence known, an aggressive strategy might work for you."
Like this story? Here are a few suggestions:
Building on the success of last year’s conference, TEDxMonterey returns to the Monterey Institute on April 15 with a new lineup of guest speakers, this year addressing innovation.