Six Monterey Institute students and alumni received U.S. Fulbright scholarship awards for the 2012-2013 academic year.
Scholarship funds are still available for fall 2013 admission to our graduate programs.
Meet Kathi, TESOL professor and winner of the 2013 Leslie Eliason Excellence in Teaching Award.
Students discuss their work with the indigenous people of the Sacred Valley of Perú.
Catherine turned an internship into a leadership position promoting permaculture in Malawi.
Support student scholarships, internships, and immersive learning experiences through the Annual Fund.
December 16, 2009
A recent Fox News story regarding the unique marketing strategy of San Francisco-based cell phone service provider CREDO featured expert commentary from Professor Fredric Kropp of the Institute’s Graduate School of International Policy & Management. CREDO is a small wireless corporation whose marketing strategy includes expressly political pitches designed to appeal to liberal-leaning consumers.
Professor Kropp, who teaches marketing in the Fisher International MBA Program and also serves as president of the Institute’s faculty senate, commented on the current political polarization of the country, and noted that a marketing strategy that exploits that tension could "induce the consumer to purchase from the company." However, Kropp called it "a risky strategy" most suited for a small niche player seeking attention. "If you have a small share of the market and you're trying to make your presence known, an aggressive strategy might work for you."
Post new comment