Michael Rawding

Michael Rawding is currently founding Principal of Deerhorn Advisors, a boutique consultancy focused on cross border activities between U.S. and Asia.

Prior to founding Deerhorn, Rawding spent more than 16 years with Microsoft, where he held a variety of senior management positions, including:

  • June 2007 – November 2009: VP, Product Management & Business Development -- Unlimited Potential Group. This group built solutions focused on emerging markets. Rawding oversaw all business functions and a team of 80, including a presence in China, India, Middle East/Africa, Eastern Europe and Latin America.
  • June 2006 – June 2007: Vice President, Special Projects - Corporate and Legal Affairs. In this role Rawding drove cross-company projects in the areas of disaster response and environmental sustainability.
  • June 2005 – June 2006: Corporate Vice President, Global Sales and Marketing –MSN Online Group. In this assignment Rawding had responsibility for global sales and consumer marketing and oversaw all international business for the MSN Online Group.
  • February 2003 – June 2005: President and CEO, Microsoft Japan and Corporate Vice President – Based in Tokyo, Rawding had direct responsibility for the commercial business execution and overall corporate governance in Japan.
  • February 2001 – February 2003: President and CEO - Microsoft Asia and Corporate Vice President. In February of 2001 Rawding assumed overall sales and marketing responsibility across Asia and overall governance responsibility for the company in these markets.
  • May 1998 – February 2001: President and General Manager, Greater China. Based in Beijing, Rawding had direct responsibility for sales and marketing in Mainland China, Hong Kong and Taiwan. He also held overall governance responsibility for the company in these markets.
  • For his first 5 years at Microsoft, Rawding held several roles focused on building Microsoft’s presence in enterprise computing, with emphasis on industry specific strategy and execution.

Prior to Microsoft, Rawding spent 4 years at Unisys Corporation, including 3 years in frontline sales selling to large financial institutions and 1 year in product management. Rawding began his career at Interdevelopment, Inc., a small consultancy in Washington DC focused on technology transfer between Europe and the US.

He serves on the boards of the Monterey Institute of International Studies, a globally focused graduate school; the Washington State China Relations Council, a non-profit association dedicated to promoting stronger commercial, educational, and cultural relations between the state of Washington and the People's Republic of China; the Northwest Energy Angels Association, an angel investing group focused on clean technologies; and Town Hall Seattle, which showcases the community's cultural energy.

Rawding has dual bachelor’s degrees in Political Science and German from Middlebury College, Middlebury, VT.

He is fluent in German and conversational in Mandarin and French. He enjoys biking, tennis, cooking, travel, world music and spending time with his family.